SubCult Stores

SubCult opened their first permanent home on Watling Street in the City of London.

This is the third time we had worked with the SubCult having previously applied distinctive graphics based on the brand origins and identity to shipping containers at Finsbury Park Avenue Sq and BoxPark Shoreditch.

The fixed stool covers reference music and emblems associated with subcultures whilst we created a chronological wall graphic charting the history and impact of different movements on culture through the decades as well as working with Ged Parlmer at Luminor Signs on the internal messaging, referencing the sign writing and posters of 60’s soho.