The Wearer

The Wearer is an independent London jewellery boutique located in the heart of Angel, Islington.

Launched in 2016, to provide the best contemporary designer jewellery both in their independent London jewellery boutique and online store.

We Created a simple elegant identity which had to reflect the refined elegance of the products, inspired by the patterns of jewellery chains, we took the ‘w’ of the name and created a repeat graphic that works across all brand collateral. We created a soft colour palette of dark grey, dusky pink (not too girly) black, with the added sharp edge of copper. This was continued through into the display areas in-store as well as on the applied window graphics and signage.