SubCult is a style & substance conscious Anglo-American culinary culture clash, offering gourmet deli sub sandwiches & sides via the backdrop of British sub culture branding.

With that as the opening line of the pitch, it was not hard to share Ben and Gareth’s enthusiasm for their amazing food start-up. Being a style obsessive it was the perfect partnership for us to create a strong yet simple brand collateral – Identity, website, marketing materials all the way through to plates and napkins, including some amazing business cards on a very tight budget.

Going for the NY Deli vibe we stuck to a black and white pallet throughout as with the images which take in the entire style gamut from Skinheads, Punks, Mods & Teddyboys to Acid House.

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