Fitzgerald’s Slimfitz

Fitzgerald’s required a new logo for their ever expanding range – the Slim Fitz collection, shirts cut in a more slim tapered fit than their regular shirts but with the same collar, cuffs, and details.

The wonderful play on words gave rise to many ideas, inspiration came from many places – including some Ski’s on the back of a 1969 Cougar XR-7 from a Bond film. In the end though heritage won out as we honed out freeform lettering skills for this custom drawn logo.