Fitzgerald’s Clothiers is a new company specialising in producing classic mid century style menswear. As big fans of the style we were delighted to get involved when called upon to create their brand identity.
Researching vintage for the right look and feel, we created a ‘signature’ style logo reminiscent of that era and incorporated crossing tails under a shield, a nod to the monkeys featured in the Fitzgerald family crest. Secondary text is set in univers ultra condensed creating a strong contrast to the logo.
A photo shoot art directed with photographerLee Grubb, choosing the legendary Salisbury pub on London’s St Martins Lane as the perfect location to create great shots to use across all promotional material. The heritage feel spreads entirely across the brand, from embroidered shirt labels to postal packaging to website and hand letterpressed business card. Items are delivered in a brown postage bag, rubber stamped with the logo and sealed with branded tape, for that just picked up on Madison Avenue vibe.