GLA – Love London

Identity and art direction/guidelines with Richard Coping (CD; Weber Shandwick)

Love London, is a continuation of the Mayor’s Let’s Do London campaign highlighting some of the many unique things to love about life in the capital.

The campaign centres around the idea of ‘Love Letters to/from London’. Our love letters are all about all the wonderful places, moments and experiences people fall in love with in London. The bars, streets, cafés, people, culture, the landmarks, shops, parks and everything else in between.

The logo is a unique mark that has been crafted to feature on all of our communications.