Urenco – Visual Toolkit

Visual Identity Toolkit

This toolkit is designed to give communicators at Urenco, the ability to consistently share Urenco’s culture vision and programme across multiple digital and print touch points.

Working with United Minds / Weber Shandwick we created this visual toolkit for Urenco, a company that provides reliable uranium enrichment services. We created a series of Connectors and Ties under the theme of collaboration to be used to illustrate and communicate differing messages to the workforce. The colour palette utilises overprinting to emphasise transparency in the business. We also articulated the six signature behaviours (Innovation, Collaboration, Inclusivity, Sustainability, Safety and Accountability) that Urenco wants everyone to adopt from the toolkit.