AHDB – Eat Balanced

Visual identity and guidelines with Weber Shandwick.

The balance is beautiful campaign from AHDB seeks to enhance peoples relationship with food by encouraging a varied and balanced diet. 

The look and feel for this campaign taps into the inherent natural beauty of the British countryside and evokes a return to an equilibrium that has been lost in recent years due to rapidly changing cultural norms. Beautiful photography of landscapes, a hand rendered logotype and a bold colour palette helps to convey a sense of reassurance, comforting familiarity and a reinstatement of harmonious balance.