Hub + Spoke

For people inspired to take up cycling or to ‘step up a gear’ and improve their skills after the London 2012 Olympics, Hub + Spoke will develop a “Hub” to promote cycling for exercise, as an environmental and cost effective means of transport and as a way of engaging and training people to gain new skills.

Hub and Spoke is to become a local “one stop shop” for all things cycling and increase the number of children, young people and adults who cycle and to provide cycling related educational, training and volunteering opportunities.

We created this bold simple logo with a marque designed to reflect elements of a bike whilst retaining a bold shape for use over all media outlets along with a stand out leaflet to promote the initiative.