FRA Hot Off The Press

Having worked with the Fashion Retail Academy on last years Awards and Graduation event ‘Think Big’ campaign, this year we came up with a concept based around the news, incorporating social and traditional media – Hot Off The Press.

Visual reference to the old reporter on the foiled invites, through to the newsprint awards brochure, the window display featured 3D social media icons along with a live twitter feed projected onto the glass. A series of motivational and inspirational slogans were created to drive a media campaign for the year.